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NBC Spot On Unlocks Local Access to Peacock
Now with local Peacock inventory, NBC Spot On unlocks the most comprehensive mix of local and OTT inventory.
NBC Spot On Unlocks Local Access to Peacock
NBC Spot On delivers on advertisers’ need for a one-stop-shop for local or regional OTT/CTV campaigns. Now with local Peacock inventory, NBC Spot On unlocks the most comprehensive mix of local and OTT inventory—one that only NBCUniversal Local can offer.
“We started NBC Spot On because we wanted to offer an advanced advertising platform specifically built for local,” Makhijani said. “NBCUniversal has always been committed to local, and there was this gap in the market where we could really offer our own inventory plus third-party so that consumers could get a brand-safe environment and really scaled, targeted audiences locally.”
By seamlessly working with Peacock, NBC Spot On offers a unique experience for advertisers by providing access to the most premium content with next-day prime, originals, live sports, news, late night, & acquisitions. This, combined with a pristine ad experience, unmatched scale, and both first and third-party data makes it a powerful offering. Local inventory on Peacock is now available to your brands via NBC Spot On.
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NBC Spot On is part of NBCUniversal Local, a division of NBCUniversal