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NBCUniversal Opens New Local Ads Business for Streaming TV

The launch of Spot On comes as NBCUniversal’s local TV stations saw advertisers shifting part of their budgets out of the local spot TV advertising market and into streaming TV.

NBCUniversal Opens New Local Ads Business for Streaming TV

NBCUniversal Opens New Local Ads Business for Streaming TV

By Sahil Patel, The Wall Street Journal