This year Back-to-School + Back-to-College spending is expected to reach an all-time high of $110.8B. NBC Spot On offers premium opportunities for advertisers to run in streaming content locally.

Tune in Thursday, July 28, 1 p.m. ET to hear NBCU’s Shawn Makhijani and others discuss new trends in data and attribution in a live webinar hosted by TVNewsCheck. Click to register for the webinar.

Collette Winn, VP of commercial innovation, talks about new ad types available at NBCU

Now with local Peacock inventory, NBC Spot On unlocks the most comprehensive mix of local and OTT inventory. 

NBCUniversal has always been committed to local, and there was this gap in the market where we could really offer our own inventory plus third-party so that consumers could get a brand-safe environment and really scaled, targeted audiences locally.”

Shawn Makhijani, SVP of NBC’s advanced advertising service for local and regional buyers, says TV buys are becoming more holistic to embrace OTT, driven by a dramatic uptick in streaming viewing.

NBCUniversal will give local U.S. advertisers access to buy more digital and streaming TV advertising inventory and introduce the ability to target consumers by region.

We launched “NBC Spot On” to make sure local marketers could access digital inventory like every other business. Now we’re taking it to the next level to make sure local advertisers can realize the full power of NBCUniversal’s One Platform.

Executives from NBC Spot On, Disney Advertising Sales, Publicis and Alphonso said attribution is getting better for both national and local spot TV with sectors like retails QSRs, auto, travel and beauty adopting it.

NBCU Owned TV stations’ advanced advertising group NBC Spot On, which sells local/regional CTV and OTT inventory, has made a deal for its inventory to be available on Mediaocean.