At CES this weekend? Be sure to catch Shawn Makhijani on Saturday, Jan 7th as he participates on the NAB’s NextGen TV Scales to New Heights panel in the Las Vegas Convention Center. NEXTGEN TV sits at the intersection of television and the internet. NBC Spot On is helping to bring local advertisers into the future with access to premium digital inventory, local scale, and advanced targeting capabilities.

Hosted in the “City of Firsts” we brought together local businesses, agencies, our local sales team and experts across NBCUniversal to discuss resources that local marketers can leverage.

NBCUniversal is proud to announce our inaugural Local Innovation Forum: Philadelphia in Focus, on Thurs. Dec. 8th.

Shawn Makhijani will be participating in a panel on data and redefining the TV audience relationship at TVNewsCheck’s TV2025: Monetizing the Future event at the National Association of Internet Broadcasters New York Show.

Our Shawn Makhijani, will join others on a panel titled “NextGen TV and Advanced Advertising.” The new broadcast TV service from NEXTGEN TV is delivering a better broadcast product infused with digital DNA, already available in 50% of US households.

What has happened in the OTT space within the last year? What’s on the radar as we look forward to next year? Where are our sellers? Thursday, Sept 22nd at TVB Forward 2022, our Shawn Makhijani, discusses advancements in OTT and selling strategies. 

Political ad spending is set to crush records with midterm spending expected to be at an all-time high. When it comes to the media mix, while TV continues to dominate, CTV is projected to account for more than 15% of all political ad budgets, approaching $1.5 billion. OTT is no longer a new phenomenon for political advertising.

As streaming becomes more of a focus for national and local news, NBCUniversal’s Shawn Makhijani and other panelists will discuss how sales organizations are adapting to maximize sales, and strategies for audience development on OTT channels to give newsrooms a competitive edge. Listen in Thurs. Aug. 25th at 1pm ET.

From inventory, to data, pricing challenges and beyond, local advertisers have a lot to consider when launching a CTV campaign. Hear from NBCUniversal’s Sonali Pathak live on a virtual panel Wed. Aug. 17th at 11:15am EST.