Streaming News 2022 Webinar: Maximizing Audience and Revenue

As streaming becomes more of a focus for national and local news, NBCUniversal’s Shawn Makhijani and other panelists will discuss how sales organizations are adapting to maximize direct sales and get the most out of programmatic exchanges.

Streaming leaders will also discuss their strategies for audience development on OTT channels, the role of vMVPDs and where marketing and UX continue to evolve to give newsrooms a competitive edge. 

Listen in on Thursday, August 25th at 1pm ET.